As each day brings this exciting new development closer to completion, more news is coming to the fore about what it will bring to the city. In fact, 18 new eateries will open at Nova, Victoria next year, and, for the first time, seven of these can be announced.
Michelin-starred icon of British cooking Jason Atherton will open an Italian dining concept, adding to his portfolio of acclaimed restaurants in the capital. Atherton has transformed London's dining scene with his unpretentious, irresistible and trend-setting eateries, and this latest venture promises to cement his position as one of the most important chefs working in the city.
Another prominent innovator, restaurateur Will Ricker, will also bring something special to Nova, Victoria with two new dining concepts: The Stoke House will be a traditional American barbecue – something the man behind La Bodega Negra has never tried before, while The Juice Well will be the second outpost for Ricker’s cold-pressed juice and superfood-smoothie venture. At Nova, Victoria, the two will face each other, providing a tough choice between indulgence and purity for anyone who passes.
Bone Daddies, the small restaurant group that includes outposts in Soho and Kensington, is set to open its third ramen bar in Nova, Victoria. Known for its moreish, spicy noodles, the Victoria branch will serve Osaka-style okonomiyaki (savoury pancakes) alongside noodles and filled buns, will cover two-floors and have a large outside area.
Also set to open at Nova, Victoria is a new concept from Adam White, whose restaurant group includes hip, modern brasseries The Riding House Café, Village East and casual gastro-pub The Garrison. White is planning a restaurant of 150 covers with all-day dining, large outside area and upstairs bar - you may never want to leave!
D&D London, the name behind many of the capital's most popular eateries (including Bluebird and Skylon), is following its successful relaunch of mega-restaurant Quaglino's with a two-floor, 10,000sq ft concept that will feature a restaurant, café, bar, outside terrace and shop.
Offering exceptional food shopping, Sourced Market is the final name to be confirmed for Nova, Victoria at this time. Having opened its first store at St Pancras International in 2009, this will be the company's third venture selling artisanal British produce alongside all-day dining.
With a wealth of new, considered – but above all, delicious – options already revealed, Nova, Victoria promises to bring something new to London. The capital's foodies will be waiting with bated breath to find out who remains to be announced as part of this exciting new food quarter.